Apple leaked the iPhone. Why, read on…

Maybe not directly to Gizmodo, but it was an intentional act.  Why?  There are a plethora of possible motives.

1) Droid is a serious threat.

2) Ipad is not selling as well as it could/should.

3) They wanted to “spice” things up.

4) Apple has been great on secrecy, letting something slip brings tons of attention to bear.

Could be for a combination of all 4 above or for a great many reasons as yet unknown.

One thing I can say for certain, they let it slip.  It was not some inadvertent blunder by the young engineer working for the agency.  It was a calculated slip to generate attention.  It is doing so very well.